Statistics
Maileon statistics give you insight into the success of your email campaigns. How often was an email opened, which links did recipients click on and how many unsubscribes were there? With that data, you can optimise your campaigns.
Glossary
Open Rate
The percentage of recipients that opened the email.
Click Through Rate (CTR)
The percentage of recipients that clicked on a link in the email.
Bounce Rate
The percentage of emails that were not successfully delivered.
Soft Bounce
Temporary error, such as a full inbox
Hard Bounce
Permanent error, such as an invalid email address.
Show statistics
In the horizontal menu, press Mailings and then History in the left-hand column. Use the search function or customise the overview with filters. Frequently used filters can be saved for later use.Click on the name of the mailing to view details about its statistics in a pop-up window.
Open and click statistics
Unique and non-unique openers
In the detail view, you can see the distinction between unique openers (number of recipients who open the e-mail at least once) and the total number of opens (all times the e-mail has been opened, including multiple times by the same person).
Click numbers
The overview also gives you insight into the number of clicks on links in your sending, in both absolute numbers and percentage terms.
In the detail view, you can see the distinction between unique clickers (recipients who clicked at least once) and the total number of clicks (all clicks, including multiple clicks by the same person).
Click and open behaviour of individual recipients
Anonymised tracking is enabled in Maileon. This means that we can never see from individual recipients which mailings or newsletters they have opened and which links in them they have clicked on.
Click rates per link
In the detail view, you can see the details for each link at the bottom, including the number of clicks. This gives you insight, for example, into which topics in your newsletter appeal most to readers.
Visual display of click behaviour
The Visual click map link shows you the relevant dispatch, overlaid with a ‘heat map’ that uses colours to show which links were clicked most often and which were clicked least.
If you add tags to links in your mailing or newsletter, you can easily analyse how often specific links are clicked in multiple campaigns.
Bounces
Sometimes sent messages do not reach recipients for technical reasons. This is called a bounce. There are two types: hard bounces and soft bounces.
Soft bounces
Here, a temporary problem, e.g. a full mailbox, causes an email not to be delivered to a recipient. If the recipient still receives the email within 10 attempts, the counter is reset. If not, the contact is blocked.
Hard bounces
These occur when there is a permanent problem, e.g. an email address that has been cancelled. If the email still does not arrive after 3 attempts, the contact is automatically blocked.
Unsubscriptions
Want to know how many recipients unsubscribed? You can find data on that in the statistics overview too.
Sharing reports
Would you like to make statistics visible to colleagues who do not have access to Maileon? Then send them a Reporting URL. You will find this address in the detail view of the sent newsletter or mailing.
Tips for optimasation
Analyse open and click percentages
High open rates but low click rates may indicate areas for improvement in the content of your newsletter or mailing. Perhaps the topics do not appeal to readers, or it is not clear to them what is expected of them (call to action).
Use A/B testing
Test different subject lines, sending times or e-mail designs to see what works best.
Use segmentation
Target your emails to specific groups of recipients so that the content is more relevant to them and they are more likely to click on links or take action e.g. sign up for an event).