Bilingual mailings
What should you do if you want to create and send a newsletter or mailing in both Dutch and English?
If you are creating a mailing intended for both a Dutch-speaking and an English-speaking audience, you can choose from three methods:
How you approach this depends on whether you know your recipients' language preferences.
Recipients' language preferences known
You create both a Dutch and an English version of your mailing and have the recipient list segmented by language preference by the Maileon data manager of your faculty or organizational unit. Send one newsletter to one segment and the other to the other segment.
Recipients' language preferences unknown
You create both a Dutch and an English version of the mailing that refer to each other's web versions using the language button at the top.
If you have created the Dutch version and now want to create the English version:
- Go to the Mailings section and create a copy of your Dutch mailing.
- Change the language code at the end of the project name to EN. This ensures that elements like the link to the online version and, if sent from the external environment, the unsubscribe link, are displayed in English.
- Open the newsletter or mailing for editing. The structure of your mailing is already there (since it's a copy of the Dutch mailing), so you only need to translate the texts.
- Remove the language button from this English version.
Make the language button of the newsletter or mailing you are sending (in this case, the Dutch version) refer to the other language version (the English one in this case) as follows:
- Go to the Basic Settings tab of your mailing and copy the address listed under Archive URL (after sending).
- Send the other language version to the Cleanup List Other Language Version.
- Use the address copied in step 1 as the link for the language button in the mailing you are sending. You only send one of the mailings to your recipients (usually the Dutch version).
This approach is only suitable for mailings, not for newsletters. In this case, you include both the Dutch and English text in one mailing. Optionally, you can add a link at the top that refers to the corresponding text in the other language further down:
- Click on the block where the text in the other language begins.
- Click Settings in the right-hand panel.
- Turn on the toggle for Anchor link.
- Enter a logical name for the anchor, such as en or english.
- Add a language button at the top of the design from the Saved blocks folder.
- Click + Define link in the right-hand panel.
- Choose Web address and type the anchor name preceded by a '#' symbol, e.g., #english.
- Turn off the Track links toggle.
This approach is only possible if you know your recipients' language preferences. By using conditional content, you can determine which blocks should or should not be displayed.