Aleydis Nissen on K-pop popularity in Saudi Arabia
News - 17 November 2022
Saudi Arabian Crown Prince Mohammed bin Salman’s Vision 2030, an effort to reduce the country’s reliance on oil, may open up new opportunities for Korea. Spearheading the way is Hallyu — the Korean wave, led by K-pop and dramas as a soft power to open new business opportunities in the Middle East, especially…