Approach to Master’s recruitment
Our target group for the recruitment of master’s students is broad: it includes Leiden bachelor’s students, Dutch pre-university and university of applied sciences graduates, and bachelor’s and saster’s students from abroad.
The website masters.universiteitleiden.nl is our most important tool in recruiting master’s students.
Master’s brochures
The Leiden University Master’s Programmes brochure contains general information about Leiden University and the master’s programmes it offers. Output and editing are the responsibility of the Strategic Communication and Marketing department, while faculties deliver information about the study programmes.
International master’s recruitment
The following play a key role in the recruitment of international master’s students:
- Academic contacts
- International partners
- Education fairs abroad
- Enquiry management / CRM
Organisation
The following units are involved in the recruitment of master’s students:
- The Strategic Communication and Marketing department
- The faculties’ communications departments